Executive Communications
Project background
As a communicator supporting NASA's Office of Communications, I have played a key role in shaping executive social media communications for NASA leadership, crafting copy and messaging that ensured their voices informed and inspired global audiences.
Noteworthy examples include crafting content for Vice President Kamala Harris, as chair of the National Space Council, as well as Kathy Lueders, former Associate Administrator for Human Exploration.
Creative process
For Vice President Harris, I worked closely with NASA’s policy and public affairs teams to craft messaging that connected Artemis I to national priorities. I distilled complex mission details into clear, impactful copy while ensuring all information was up-to-date and aligned with NASA’s official communications. I also incorporated engaging visuals and mission footage to maximize reach and engagement.
For Kathy Lueders, I developed a consistent stream of mission updates that balanced technical accuracy with accessible storytelling. I ensured each post reflected the most current details from NASA’s mission teams, making CRS missions relatable by emphasizing astronaut needs, scientific advancements, and commercial partnerships.
Finally, I ensured that each message was optimized by platform—LinkedIn for deeper insights, X (formerly Twitter) for real-time updates—to engage the right audiences with the most relevant and timely information.
Final results
Expanded Reach: Vice President Harris’s Artemis posts sparked national conversations and reinforced the U.S. commitment to lunar exploration.
Sustained Engagement: Kathy Lueders’ CRS updates maintained strong connections with industry partners and international collaborators.
Accuracy & Trust: By ensuring that every post reflected the latest NASA updates, leadership communications remained a trusted source of spaceflight news.
Media Amplification: These strategic messages increased coverage and visibility, ensuring NASA’s leadership was seen, heard, and shaping the future of space exploration.
Through precise messaging and real-time accuracy, I ensured NASA’s top voices didn’t just communicate—they led the conversation.
